Digital Marketing & Training for Builders, Trades and Service Businesses

Helping you attract more leads, get found on Google, and save time with smart online strategies.

Running a trade or service business is already a full-time job. Finding new customers shouldn’t take up all your spare time and energy. Many builders, landscapers, and suppliers still rely only on word-of-mouth to get work.

However, today’s clients in New Zealand and Australia search online first when they need a service. If your business isn’t visible on the web, you’re missing out on potential jobs. In fact, about 62% of consumers will ignore a business if they can’t find it onlineflightdigital.co.nz. Not showing up in online search means those easy leads end up going to your competitors.

I work directly with trade and service business owners to create clear, practical marketing strategies that deliver results. Here’s how I can help your business grow online:

• Get found on Google: Be visible to local customers. I improve your local SEO so your business shows up on Google Search and Maps. This includes updating and optimising your Google Business Profile and helping you gather reviews to boost your local ranking.
   
• Generate consistent leads: Keep your pipeline full with targeted online advertising. I set up and manage Google Ads and social media campaigns aimed at people actively looking for your services. You’ll reach more potential clients in your region exactly when they need you.
   
• Social media that works: Build an online presence without the stress. I show you simple, effective social media strategies to stay visible and build trust with your audience (for example, by occasionally sharing project photos or customer feedback), so you don’t have to post every day.
   
• Smarter systems: Save time with better tools. I help set up CRM (Customer Relationship Management) tools that are simple to use, and I automate routine tasks. Every enquiry is tracked and followed up so no potential client slips through the cracks. That means you reclaim hours of admin time to focus on what you do best.
   
• Learn as you go: Level up your marketing skills as we work together. I provide one-on-one training and guidance so you understand the what, why, and how of each strategy we put in place. You’ll gain the confidence to eventually manage your marketing on your own, with me just a call away if you need support.
   

I specialise in helping a range of trade and service businesses throughout New Zealand and Australia, including:

• Builders and construction companies
• Electricians, plumbers, and other trade professionals
• Landscapers and outdoor space designers
• Suppliers and other service-based businesses
   

• Over 10 years of digital marketing experience: I’ve spent more than a decade helping businesses grow online, so I know what works and what doesn’t.
• Trained 5,000+ New Zealanders: Since 2020, I have trained over 5,000 students in digital marketing across New Zealand. This experience has given me deep insight into the common challenges local businesses face and how to overcome them.
• Local market expertise: Based in New Zealand and working with clients in both NZ and Australia, I understand the local market and customer behaviour in our region.
• Service industry focus: I have extensive consulting experience with service-based industries. I understand how trades and service businesses operate, and I tailor my approach to fit your field.
• Practical, results-driven approach: No buzzwords or guesswork. I focus on straightforward strategies that save you time and deliver real results.
   

Let’s build a digital marketing plan that fits your trade or service business.