Practical Digital Marketing Strategy and Training
“I especially like the in-depth tools and assets to help build your audience and target your campaigns. A relaxed and supportive vibe with class-recorded videos to help revise class content.”
— Gino Edwards”
Are you searching for simple, effective ways to market your business?
Do you want to learn how to use social media, email, search engines and AI tools without wasting time?
I’m Bruna Keller, a digital marketing specialist based in Auckland. After training more than five thousand business owners across New Zealand and Australia, I know how to make marketing easy to understand and put into action.
Browse our online courses, book a one‑on‑one consultation or organise a custom workshop for your team.
Together we’ll boost your online presence, generate leads online and grow your business.
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Flexible online training specifically designed for service‑based businesses, so you can learn the exact skills you need without leaving your workplace (or your toolbox).
The courses cover artificial intelligence for small and medium businesses, core digital marketing foundations, and specialised marketing strategies for wellness and tradespeople.
Each course combines short, practical video lessons with downloadable worksheets, step‑by‑step templates and real‑world examples that you can apply immediately.
What you’ll get:
Clear, bite‑sized video modules that fit into busy schedules — watch on your phone between jobs or at home after hours.
Actionable worksheets that guide you through planning, implementing and tracking campaigns.
Ready‑to‑use templates for ads, emails, social posts, client intake and service pages so you don’t start from scratch.
Real case studies from tradespeople, builders, therapists and wellness businesses to show what works in the field.
Practical AI tools and prompts tailored to service businesses — use them to write faster, create better ads, automate routine tasks and personalise client communication.
Ongoing updates so course content stays current with platform changes and new marketing trends.
Who these courses suit:
Small and Medium businesses looking to learn the basics or improve any current digital marketing skill.
Tradespeople, builders and landscapers who want straightforward marketing that gets local leads.
Wellness practitioners (massage therapists, counsellors, yoga teachers) seeking ethical, client‑centred marketing strategies.
Small and medium service-based business owners who prefer hands‑on, practical training over theory.
Learn at your own pace, implement as you go, and use the templates and worksheets to turn learning into real results for your business.
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Workshops and conference sessions delivered at your workplace or event, tailored marketing training for your team
Deliver hands-on marketing workshops and conference sessions at your workplace or event to upskill your team and drive measurable results. We teach practical, real-world marketing skills for service-based businesses, from marketing basics to advanced strategies, and customise every session to your industry, team size and business goals.
What we deliver
On-site and virtual workshops: half-day, full-day or multi-day formats for maximum flexibility.
Conference sessions and keynote presentations: engaging, practical talks designed for event audiences.
Customised curriculum: topics tailored to trades, wellness, hospitality, construction, landscaping and other service industries.
Hands-on learning: exercises, templates and takeaways teams can implement immediately.
Strategy to execution: training that covers market research, branding, local SEO, Google Business Profile, social media strategy, paid ads, email marketing, content planning, lead generation and conversion tactics.
Skills-focused outcomes: increased client leads, better local search visibility, stronger customer retention and measurable ROI.
Why choose our workplace workshops and event sessions
Industry focus: practical training built for service-based businesses — tradespeople, builders, restaurants, therapists and more.
Customisation: we adapt content, examples and exercises to your sector, team roles and business objectives.
Trainer expertise: experienced marketers who blend strategy with hands-on tools and templates.
Actionable resources: checklists, playbooks and step-by-step plans to implement immediately after the session.
Scalable delivery: suitable for small teams
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Work directly with me to analyse your business, identify growth opportunities and create a roadmap for success.
I’ll help you set up campaigns, optimise your website, implement marketing automation and track results.
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We design bespoke online programmes and pieces of training for service-based industries such as construction, health and beauty, hospitality and professional services.
After an initial consultation you will have a customised curriculum that addresses your biggest challenges, whether it’s attracting more local clients, improving your social‑media presence or building a strong brand.
The training is then designed based on the business goals you have and audit made by BK Helps You. -
Hire me to speak at your next conference, trade show or community event.
I deliver engaging talks about digital marketing trends, social‑media behaviour, AI in marketing, and how small businesses can keep up with change.
It can be specifically designed for your business, conference theme or industry challenge.
What we offer
Why choose
BK Helps You
Local knowledge: We understand the unique challenges faced by New Zealand and Australian businesses and provide region‑specific strategies.
Easy‑to‑understand training: Our courses and workshops use clear language and real examples so you can start implementing right away.
Comprehensive services: From online courses to in‑person workshops and consulting, we offer a complete solution for your marketing needs.
Results focused: We measure success based on increased visibility, more leads and sustainable business growth.
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We work with service‑based small and medium businesses, including tradespeople, builders, massage therapists, health and wellness practitioners, restaurants and professional service firms. If you want to attract more customers and improve your marketing, we can help.
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Yes. We can deliver workshops and training sessions anywhere in New Zealand and Australia.
We also provide virtual training for clients who prefer to learn online.
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No. Our courses and workshops start with the basics and build up to more advanced strategies.
You’ll learn everything you need to know, step by step.
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Browse our courses, book a consultation or contact us through the form on the Contact page.
We’ll help you choose the right path for your business.