A different way to create engagement on Instagram.

Small businesses, get ready to skyrocket your engagement with Instagram's new "Add Yours" feature!

This game-changer lets you create interactive challenges and quizzes within Stories, turning casual viewers into enthusiastic brand advocates. Here's how you can use it to boost your reach and sales:

Spark conversation and build community:

• "Show Us Your..." Prompts: Share your signature product or service and encourage followers to showcase how they use it. Think "Show Us Your Cozy Workspace with Our Blankets" or "Show Us Your DIY Projects Using Our Paint."

• "Would You Rather..." Battles:Engage them with playful dilemmas related to your niche."Travel to Mars or Live on the Moon?" for a space travel brand,or "Latte or Matcha?" for a coffee shop.

Get valuable customer insights:

• "Share Your Feedback" Surveys:Use "Add Yours" to collect opinions on new products,designs, or even brand direction.It's a fun and non-intrusive way to get real-time feedback that guides your business decisions.

• "Guess the Product" Puzzles:Hide parts of your product in different tiles and let followers guess what it is. Build anticipation and excitementwhile showcasing your offerings in a creative way.

Drive traffic and sales:

• "Shop the Look" Challenges:Feature your merchandise through user-generated content.Ask followers to recreate a look using your products and tag you for a chance to be featured.

• "Discount Code Hunt" Scavenger Hunt: Hide discount codes in different tiles and let followers "Add Yours" to reveal them. This interactive game incentivizes purchases while promoting your products.

Remember:

• Keep it relevant to your brand and target audience.

• Use eye-catching visuals and clear instructions.

• Encourage participation by tagging friends and replying to comments.

With "Add Yours," you can turn viewers into participants, brand ambassadors, and loyal customers. Unleash your creativity and watch your Instagram grow!